Why Rough Rough

A softer philosophy in a louder world.

Rough Rough was born from a simple belief:
Dogs make us better humans.
They ground us, soften us, and remind us what unconditional love looks like.

Our mission is to honour that connection; through thoughtful design, timeless essentials, and a deeper kind of care. Not just for your dog, but for the ones still waiting to be loved.

Each year, we choose a personal project where dogs play a meaningful role in healing, helping or simply holding space. Whether it's a sanctuary for seniors, a trauma dog that supports vulnerable youth, or a small rescue doing big things, we give back where it matters most.

And as part of our community, you'll be the first to hear where the love goes.

Join us on this journey.

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